Monday, December 04, 2006

American Academy of Pediatrics issues policy statement

Apparently, several Western countries as well as Denmark, Belgium and Greece, Sweden, and Norway limit advertising to children, but the United States does not limit such targeted advertising. That's why the American Academy of Pediatrics has issued a policy statement on advertising to children; this statement will appear in the December issue of Pediatrics. The statement is critical of:
"...alcohol ads that feature cartoonish animal characters; fast-food ads on educational TV shown in schools; magazine ads with stick-thin models and toy and other product ''tie-ins'' between popular movie characters and fast-food restaurants."
Let's hope that policymakers listen.

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