Wednesday, February 07, 2007

Do we need combo pills in order to be compliant?

An online survey was conducted last year by Harris Interactive for a capsule supplier on patient medication compliance. From the recent Pharmexec.com article discussing these study results:

The results are provocative, providing clues for drug developers and marketers to better understand the health consequences, as well as the business ramifications, of intentional noncompliance. To take just one example: A large number of patients who alter their regimen suffer from two or more medical problems. One way for drug makers to decrease noncompliance rates might be to reformulate therapies for different health complaints in a single pill. A combo pill that treats two widespread chronic conditions could take advantage of the higher compliance that often comes with one disease and "apply" it to the other—a case of two birds with one stone. With at least one in six Americans taking three or more prescription meds, tailoring drug delivery to more specific patterns may prove a valuable innovation.
Click here to read the article.

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