Wednesday, May 12, 2010

Bad Ad?

The FDA just launched the Truthful Prescription Drug Advertising and Promotion (Bad Ad Program).  From the Reuters online article:
U.S. health officials are encouraging physicians to report misleading promotions from pharmaceutical salespeople who pitch medicines in doctors' offices or over dinner.
The effort announced on Tuesday aims to increase regulators' reach into the largest area of prescription drug promotion -- the private contacts between drug company salespeople and prescribers.
Starting this month, FDA staff will set up booths at major medical conferences to tell doctors how to spot questionable pitches. The agency also is sending a letter to about 33,000 healthcare providers about the campaign, dubbed the Bad Ad Program.
Apparently the idea for this campaign came from two former drug pitchmen.  Click here to access the Reuters article.  Click here to access the FDA news release.

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