Rethinking the placebo effect

From the Plos One article "Placebos without Deception: A Randomized Controlled Trial in Irritable Bowel Syndrome":

Placebos administered without deception may be an effective treatment for IBS. Further research is warranted in IBS, and perhaps other conditions, to elucidate whether physicians can benefit patients using placebos consistent with informed consent.

Click here to access this interesting article.