Nurses and pharma

Interesting article "Soft Targets: Nurses and the Pharmaceutical Industry" over at PLoS Medicine; an excerpt:

But it is not only prescribing nurses who must be the focus of these strategies. As we have described above, non-subscribing nurses play an under-appreciated role in prescription and administration choices. One of us (AJ), an experienced staff nurse, recalls guiding new house staff in the choice of treatment; the other (DBM) was grateful for such guidance as a medical intern.

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