No more pens and mugs from pharma?

From the New York Times article:

The pens, pads, mugs and other gifts that drug makers have long showered on doctors will be banned from pharmaceutical marketing campaigns under a voluntary guideline that the industry is expected to announce Thursday.

The industry’s Code on Interactions with Health Care Professionals will ask the chief executives of large drug makers to certify in writing that “they have policies and procedures in place to foster compliance with the code.” The code was written by the Pharmaceutical Research and Manufacturers of America, the industry’s trade association.

Wow, this really gets at the real issues (NOT!). Click here to read the article.