Trying to steer clear of potential conflicts of interest, two medical industry giants are distancing themselves from a little-known breed of marketing specialists. The recent steps by the drugmaker Pfizer (PFE) and Zimmer Holdings (ZMH), a medical device manufacturer, illuminate subtle promotional tactics other companies continue to aim at doctors, despite mounting concern on the part of some physicians and ethicists.Click here to access. Hat tip to Dr. Carlat.
Monday, August 04, 2008
Med com companies take another hit
From the Business Week article "Teaching Doctors--or Selling to Them?":